The women at salons throughout Halton are spreading the word that the early detection of breast cancer can save lives through the 'Be a Breast Friend' project.

"Knowing a few simple facts about regular screening through mammograms lets us promote current and credible health messages that can make a real difference to our clients," said project participant Joanne Guarini of Milton's First Choice Haircutters.

The initiative aims to raise awareness levels about breast cancer and encourage women to have breast screening on a regular basis. Women over age 50 should have a mammogram at least every two years.

"Breast cancer is the most common cancer diagnosed in women in Ontario," said Halton Medical Officer of Health Dr. Bob Nosal. "Early detection of breast cancer improves treatment options and survival."

The 'Be a Breast Friend' project, initiated by health units throughout central west Ontario, has been providing information to hair stylists about the importance of early detection of breast cancer through regular screening. The stylists then pass along the knowledge to their clients.

A number of salons have been displaying promotional materials about breast screening. The project also created and distributed a glossy magazine called 'Squeeze,' which provides information about breast screening and cancer prevention messages.

This year in Ontario an estimated 8,000 women will be diagnosed with breast cancer and about 2,000 are expected to die of the disease. Women over age 50 account for eight out of the 10 breast cancer diagnoses. Key risk factors for breast cancer are simply being a female and increasing age.

Breast screening is free for Ontario women age 50 and over by calling the Ontario Breast Screening Program at 1-800-668-9304. No doctor's referral is required.